Nessa, founded by a close-knit family rooted in east Anatolia, produces high-quality extra virgin olive oil. Unlike most olive oil brands, Nessa is a brand new adventure started on a stony red soiled land, where young saplings transformed into mellow providers with silver-green leaves and this generation started everything from scratch. Nessa represents the love of family, life and fertile harvests.
Packaging & Print Design
Nessa Olive Goods
The garden is one of the two great metaphors for humanity.
The garden is about life and beauty and the impermanence of all living things.
The garden is about feeding your children, providing food for the tribe.
It’s part of an urgent territorial drive that we can probably trace back to animals storing food.
It’s a competitive display mechanism, like having a prize bull, this greed for the best tomatoes and English tea roses.
It’s about winning; about providing society with superior things; and about proving that you have taste, and good values, and you work hard.
And what a wonderful relief, every so often, to know who the enemy is.
Because in the garden, the enemy is everything: the aphids, the weather, time.
And so you pour yourself into it, care so much, and see up close so much birth, and growth, and beauty, and danger, and triumph.
And then everything dies anyway, right?
But you just keep doing it.
The Colour palette was created with the land and the product it provides in mind. Shades of greens-browns and silvers that comes from the garden symbolise fertility, serenity and home.
Silver foil coupled with ebony points to the high quality of the product and places the packaging in a luxurious, premium category.