Atelier Uncommon Branding

Atelier Uncommon, a partnership of two women, one in Den Haag, the other in Istanbul, is a brand that focuses on handmade items, made by womxn. They’ve asked me to create their logo and branding. After a brainstorming session, we've decided to proceed with a lettermark logo, and earthen colors, which represent meditation in craft and creating with hands. Check their Instagram here.

"For a long time, we had been under the spell of fast and mass consumption. Yet we realize now, almost on a daily basis, repeatedly, how this consumption pattern harms nature, exploits people, and lacks something very fundamental: a soul, a story.

We think it is now a good moment to look back to the beautiful craftswomen around us and bring their authentic, unique, uncommon creations to wider audiences. We think the products should have a story, they should put a glimpse on our faces. We think it is now worthy to know the person who creates the things we consume.

Our aim is to humanize the relationship of people with everyday products. We aim to connect you with very talented women that we know and trust and to introduce you to their passionately handcrafted, uncommon products."

-Atelier Uncommon