The Hague & Partners Branding

The Hague & Partners is the umbrella organization that facilitates the joint efforts of The Hague Marketing Bureau, The Hague Convention Bureau, and The Hague Business Agency which are the official marketing organizations of The Hague as leisure, conference, and business destination. Together these three organizations join forces to increase the awareness of The Hague among their national and international target audiences. I was involved in expanding and developing the branding in this project. I had some guidelines as a reference which I used to design all the branded material, merchandise, and supporting visual elements (illustrations, charts, etc.). Also, I've designed and assembled the brand book itself.

 

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Later on, I've worked on developing a secondary language of the branding, where I explored ways to implement it on various mediums and how it would all work out with other partners in the future.

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PROJECTS

SUSMO INFOGRAPHICGraphic Design / Freelance

VINNOVA WORKSHOP CARD DECKSGraphic Design / Freelance

ATELIER UNCOMMON BRANDINGGraphic Design / Freelance

ILLUSTRATION COMMISSIONSIllustration / Freelance

MEDLINE RESTORE GLOVE ILLUSTRATIONSGraphic Design / Freelance

THE HAGUE & PARTNERS BRANDINGGraphic Design / Happy Folk

JANSSEN BELGIUM NEW YEAR 2020Graphic Design / Freelance

BRANDING TESTINGGraphic Design / Freelance

JOLLIETTE BRANDINGGraphic Design / Freelance

CONTEMPORARY DANCE CLASS ARTWORKIllustration / Freelance

FAMILY PORTRAIT COMMISSIONSIllustration / Freelance

DOGS & SEASONSIllustration / Personal Project

FACESIllustration / Personal Project

PORTRAIT ILLUSTRATIONSIllustration / Happy Folk

ANIMALSIllustration / Personal Project

HAPPY FOLK ILLUSTRATION STYLEIllustration / Happy Folk

PLANT SERIESIllustration / Personal Project

ARNHEM SAMEN EVENTIllustration + Graphic Design / Happy Folk

EDITORIAL ILLUSTRATION BLOGPOSTIllustration / Happy Folk

SPECIESISMIllustration / Personal Project

75 YEARS OF FREEDOM CONCEPT 2020Graphic Design / Happy Folk

THE HAGUE AWARDS 2018Illustration + Graphic Design / Happy Folk

WEDDING ILLUSTRATIONSIllustration / Freelance

FOR JULIAN A. LEUIllustration / Happy Folk

ACADEMIC PAPER ILLUSTRATIONIllustration / Personal Project

PATTERNS OF THE HAGUEGraphic design / Happy Folk

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

THCB SELECTED WORKSIllustration + Graphic Design / Happy Folk

MEDLINE ANIMATIONIllustration / Happy Folk

MIXIllustration / Personal Project

GIRLS, GIRLS, GIRLSIllustration / Personal Project

MUDROP INSTRUCTION FOR USEIllustration / Happy Folk

NESSA OLIVE BRANDINGGraphic Design / Personal Project

CONGRESS BY DESIGN REBRANDINGGraphic Design / Happy Folk

THE HAGUE AWARDSGraphic Design / Happy Folk

HAPPY FOLKIllustration + Graphic Design / Happy Folk

CINEMAGRAPHSGraphic Design / Personal Project

EMAIL DESIGNSGraphic Design / Inbound

JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media