Medline has asked me and Giorgia Simeone to collaborate for this animation project that features their mascot teddy bear Ron. I've created the character based on the real life teddy bear that the communications department has been using for social media content and campaigns for a while. The animation depicts a range of medical products that are for the operating theatre and the ICU.
Creative Direction & Consulting
Animation/Video Editing by Giorgia Simeone
Art Direction & Story by Medline
I've created the character as a puppet for animating purposes with the animator's guidance and then I created the scenes. Browse through the carousel to see some scene illustrations and Ron's character.