Medline is a leading global healthcare company providing medical and surgical supplies with superior value throughout North America, Europe, Asia, and the Middle East. Happy Folk was asked to produce an animation that introduces Medline's solutions and explains how they alleviate the workload for medical personnel.
I was responsible for creating the style, the storyboard, and the illustrations for this project. The major challenge here was to present the complex and industry-specific content in an approachable manner and in under five minutes. The illustration style is minimalistic to enhance a clear and concise message. However, the level of detail used in the illustrations depicts medical objects in a semi-realistic manner. The animation received an honorable mention at Ragan’s 2018 Health Care PR and Marketing Awards in the Video category.
Creative Direction & Consulting
Animation/Video Editing by Giorgia Simeone
Art Direction & Story by Happy Folk
The second animation project for Medline is about RFID technology which helps the hospitals to control their inventory with specialized labels on products and RFID readers that are placed at the entrance of their storage rooms. This system works along with their on-site inventory management system (MedStock).