75 Years of Freedom 2020 Concept Designs
In 2019/2020 we celebrate the liberation of the Netherlands 75 years ago and that we have been living in freedom ever since. In 2020 this theme will be central in the Netherlands and The Hague. It is important to have 75 years of freedom, but the UN will also celebrate their 75 years in 2020 and by association "freedom" and the UN are central to The Hague, the city of peace and justice.
The Hague municipality wanted to have a special concept highlighting 3 phases of this event which would be the commemoration, the celebration, and the future. I've prepared a concept combining freedom & peace with the city and the city's symbol, the rhombus - which is "ruit" in Dutch, and also means "window" which played a big part in the concept, looking through this "ruit", the viewer would see to the past and to the future. For the commemoration and celebration, we're looking at images of today's Hague, and through the "ruit" we see the wartime. Seeing these war images placed on the images of the same places but now, is very impactful in terms of remembering and being grateful. The second part is similar, but this time, we see kids' drawings of how they think the city will be in the future. Additional ideas were to have an app that shows you wartime images when you direct it to a certain building or having cutout billboards to play with the then/now concept to create engagement.
The target group is people who live in The Hague, age between 4-30, and regional/international visitors. This is why I wanted to create visuals with bold and vivid elements. Scroll through the page to see the revisions and process. The municipality held an anonymous pitch to make a selection out of 3-4 concepts. Unfortunately, it was not chosen.
Concept revision after the feedback round 1
Concept revision after the feedback round 2
PROJECTS
SUSMO INFOGRAPHICGraphic Design / Freelance
VINNOVA WORKSHOP CARD DECKSGraphic Design / Freelance
ATELIER UNCOMMON BRANDINGGraphic Design / Freelance
ILLUSTRATION COMMISSIONSIllustration / Freelance
MEDLINE RESTORE GLOVE ILLUSTRATIONSGraphic Design / Freelance
THE HAGUE & PARTNERS BRANDINGGraphic Design / Happy Folk
JANSSEN BELGIUM NEW YEAR 2020Graphic Design / Freelance
BRANDING TESTINGGraphic Design / Freelance
JOLLIETTE BRANDINGGraphic Design / Freelance
CONTEMPORARY DANCE CLASS ARTWORKIllustration / Freelance
FAMILY PORTRAIT COMMISSIONSIllustration / Freelance
DOGS & SEASONSIllustration / Personal Project
FACESIllustration / Personal Project
PORTRAIT ILLUSTRATIONSIllustration / Happy Folk
ANIMALSIllustration / Personal Project
HAPPY FOLK ILLUSTRATION STYLEIllustration / Happy Folk
PLANT SERIESIllustration / Personal Project
ARNHEM SAMEN EVENTIllustration + Graphic Design / Happy Folk
EDITORIAL ILLUSTRATION BLOGPOSTIllustration / Happy Folk
SPECIESISMIllustration / Personal Project
75 YEARS OF FREEDOM CONCEPT 2020Graphic Design / Happy Folk
THE HAGUE AWARDS 2018Illustration + Graphic Design / Happy Folk
WEDDING ILLUSTRATIONSIllustration / Freelance
FOR JULIAN A. LEUIllustration / Happy Folk
ACADEMIC PAPER ILLUSTRATIONIllustration / Personal Project
PATTERNS OF THE HAGUEGraphic design / Happy Folk
THCB CHRISTMAS INVITATIONIllustration / Happy Folk
THCB SELECTED WORKSIllustration + Graphic Design / Happy Folk
MEDLINE ANIMATIONIllustration / Happy Folk
MIXIllustration / Personal Project
GIRLS, GIRLS, GIRLSIllustration / Personal Project
MUDROP INSTRUCTION FOR USEIllustration / Happy Folk
NESSA OLIVE BRANDINGGraphic Design / Personal Project
CONGRESS BY DESIGN REBRANDINGGraphic Design / Happy Folk
THE HAGUE AWARDSGraphic Design / Happy Folk
HAPPY FOLKIllustration + Graphic Design / Happy Folk
CINEMAGRAPHSGraphic Design / Personal Project
EMAIL DESIGNSGraphic Design / Inbound
JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media