THE HAGUE & PARTNERS BRANDING

The Hague & Partners is the umbrella organisation that facilitates the joint efforts of The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency which are the official marketing organisations of The Hague as leisure, conference and business destination. Together these three organisations join forces to increase the awareness of The Hague among their national and international target audiences. I was involved in expanding and developing the branding in this project. I had some guidelines as a reference which I used to design all the branded material, merchandise and supporting visual elements (illustrations, charts, etc.). Also, I've designed and assembled the brand book itself.

 

sq_project_img_thp_branding

Later on, I've worked on developing a secondary language of the branding, where I explored ways to implement it on various mediums and how it would all work out with other partners in the future. 

PROJECTS

BRANDING TESTINGGraphic Design / Freelance

ANIMALSIllustration / Personal Project

THE HAGUE & PARTNERS BRANDINGGraphic Design / Happy Folk

DOGS & SEASONSIllustration / Personal Project

PLANT SERIESIllustration / Personal Project

HAPPY FOLK ILLUSTRATION STYLEIllustration / Happy Folk

ARNHEM SAMEN EVENTIllustration + Graphic Design / Happy Folk

PORTRAIT ILLUSTRATIONSIllustration / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Happy Folk

SPECIESISMIllustration / Personal Project

75 YEARS OF FREEDOM CONCEPT 2020Graphic Design / Happy Folk

WEDDING ILLUSTRATIONSIllustration / Freelance

THE HAGUE AWARDS 2018Illustration + Graphic Design / Happy Folk

FOR JULIAN A. LEUIllustration / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Personal Project

PATTERNS OF THE HAGUEGraphic design / Happy Folk

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

THCB SELECTED WORKSIllustration + Graphic Design / Happy Folk

MEDLINE ANIMATIONIllustration / Happy Folk

FACES + MONSTERSIllustration / Personal Project

MIXIllustration / Personal Project

GIRLS, GIRLS, GIRLSIllustration / Personal Project

MUDROP INSTRUCTION FOR USEIllustration / Happy Folk

NESSA OLIVE BRANDINGGraphic Design / Personal Project

CONGRESS BY DESIGN REBRANDINGGraphic Design / Happy Folk

THE HAGUE AWARDSGraphic Design / Happy Folk

HAPPY FOLKIllustration + Graphic Design / Happy Folk

CINEMAGRAPHSGraphic Design / Personal Project

EMAIL DESIGNSGraphic Design / Inbound

JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media

PRODUCT DESIGN3d Modelling / School Project