MEDLINE ANIMATION

Medline is a leading global healthcare company providing medical and surgical supplies with superior value throughout North America, Europe, Asia, and the Middle East. Happy Folk was asked to produce an animation that introduces their solutions and explains how they alleviate the workload for medical personnel.

I was responsible for creating the style, the storyboard and the illustrations for this project. The major challenge here was to present the complex and industry-specific content in an approachable manner and in under five minutes.

The illustration style is minimalistic to enhance a clear and concise message. However, the level of detail used in the illustrations depicts medical objects in a semi-realistic manner. The animation was launched at a company event for Medline’s sales representatives in February 2018. It was well-received during the event and has – as reported by sales representatives – been used extensively ever since.

It received an honorable mention at Ragan’s 2018 Health Care PR and Marketing Awards in the Video category. Animation: Giorgia Simeone

PROJECTS

ANIMALSIllustration / Personal Project

DOGS & SEASONSIllustration / Personal Project

THE HAGUE & PARTNERS BRANDINGGraphic Design / Happy Folk

PLANT SERIESIllustration / Personal Project

ARNHEM SAMEN EVENTIllustration + Graphic Design / Happy Folk

PORTRAIT ILLUSTRATIONSIllustration / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Happy Folk

SPECIESISMIllustration / Personal Project

75 YEARS OF FREEDOM CONCEPT 2020Graphic Design / Happy Folk

WEDDING ILLUSTRATIONSIllustration / Freelance

THE HAGUE AWARDS 2018Illustration + Graphic Design / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Personal Project

PATTERNS OF THE HAGUEGraphic design / Happy Folk

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

HAPPY FOLK ILLUSTRATION STYLEIllustration / Happy Folk

FOR JULIAN A. LEUIllustration / Happy Folk

THCB SELECTED WORKSIllustration + Graphic Design / Happy Folk

MEDLINE ANIMATIONIllustration / Happy Folk

FACES + MONSTERSIllustration / Personal Project

MIXIllustration / Personal Project

GIRLS, GIRLS, GIRLSIllustration / Personal Project

MUDROP INSTRUCTION FOR USEIllustration / Happy Folk

NESSA OLIVE BRANDINGGraphic Design / Personal Project

CONGRESS BY DESIGN REBRANDINGGraphic Design / Happy Folk

THE HAGUE AWARDSGraphic Design / Happy Folk

HAPPY FOLKIllustration + Graphic Design / Happy Folk

CINEMAGRAPHSGraphic Design / Personal Project

EMAIL DESIGNSGraphic Design / Inbound

JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media

PRODUCT DESIGN3d Modelling / School Project