MEDLINE ANIMATION

Medline is a leading global healthcare company providing medical and surgical supplies with superior value throughout North America, Europe, Asia, and the Middle East. Happy Folk was asked to produce an animation that introduces their solutions and explains how they alleviate the workload for medical personnel.

I was responsible for creating the style, the storyboard and the illustrations for this project. The major challenge here was to present the complex and industry-specific content in an approachable manner and in under five minutes.

The illustration style is minimalistic to enhance a clear and concise message. However, the level of detail used in the illustrations depicts medical objects in a semi-realistic manner. The animation was launched at a company event for Medline’s sales representatives in February 2018. It was well-received during the event and has – as reported by sales representatives – been used extensively ever since.

It received an honorable mention at Ragan’s 2018 Health Care PR and Marketing Awards in the Video category. Animation: Giorgia Simeone

PROJECTS

WEDDING INVITATION ILLUSTRATIONSIllustration + Graphic Design / Freelance

ARNHEM SAMEN EVENTIllustration + Branding / Happy Folk

ILLUSTRATION FOR BLOG POSTIllustration / Happy Folk

PATTERNS OF THE HAGUEGraphic design / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Personal Project

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

HAPPY FOLK ILLUSTRATION STYLEIllustration + Branding / Happy Folk

MEDLINE ANIMATIONIllustration / Happy Folk

FOR JULIAN A. LEUIllustration / Happy Folk

THCB SELECTED WORKIllustration + Graphic Design / Happy Folk

ANIMAL ILLUSTRATIONS (VEGAN)Illustration / Personal Project

FACES + MONSTERSIllustration / Personal Project

MIXIllustration / Personal Project

GIRLS, GIRLS, GIRLSIllustration / Personal Project

MUDROP INSTRUCTION FOR USEIllustration / Happy Folk

THCB ICONS + ILLUSTRATIONSIllustration / Happy Folk

THE HAGUE AWARDSBranding / Happy Folk

NESSA OLIVEBranding / Personal Project

CONGRESS BY DESIGNBranding + Graphic Design / Happy Folk

HAPPY FOLKBranding + Illustration / Happy Folk

CINEMAGRAPHSGraphic Design / Personal Project

EMAIL DESIGNSGraphic Design / Inbound

JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media

PRODUCT DESIGN3d Modelling / School Project