MEDLINE ANIMATION

Medline is a leading global healthcare company providing quality medical and surgical supplies with superior value throughout North America, Europe, Asia, and the Middle East. We were asked to produce an animation that had to clearly explain the solutions Medline offers and how they alleviate the workload for medical personnel – in under five minutes.

I was responsible for creating the storyboard, the style, and illustrations of this project. The illustration style is minimalistic to enhance the clear and concise message. While minimal, the level of detail used in the illustrations depicts medical objects in a semi-realistic manner. The animation was launched at a company event for Medline’s sales representatives in February 2018. It was well-received during the event and is – as reported by the sales representatives – being used extensively ever since.

It was announced as an honorable mention recipient of Ragan’s 2018 Health Care PR and Marketing Awards in the Video category. 

Art direction: Mark Tamea
Project management: Samantha Jordan
Animation: Giorgia Simeone

Illustrations: Me
© Happy Folk

PROJECTS

ARNHEM SAMENIllustration + Branding / Happy Folk

WHEN THE CAT IS AWAY, THE MICE WILL PLAYIllustration / Personal Project

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

ILLUSTRATION STYLE FOR HAPPY FOLKIllustration / Happy Folk

MEDLINE ANIMATIONAnimation / Happy Folk

FOR JULIAN A. LEUIllustration / Happy Folk

THCB SELECTED WORKMix / Happy Folk

VEGANIllustration / Personal Project

MANY FACES + MONSTERSIllustration + Painting / Personal Project

MIXIllustration + Painting / Personal Project

GIRLS, GIRLS, GIRLSIllustration + Painting / Personal Project

MUDROPSIllustration / Happy Folk

PATTERNS OF THE HAGUEGraphic design / Happy Folk

THCB ICONS + ILLUSTRATIONSMix / Happy Folk

THE HAGUE AWARDSBranding / Happy Folk

NESSA OLIVEBranding / Personal Project

CONGRESS BY DESIGNWebsite + Logo / Happy Folk

HAPPY FOLKBranding + Illustration / Happy Folk

CINEMAGRAPHSGIFs / Personal Project

EMAIL DESIGNSEmail design / Inbound

JAMESON WHISKEYDTP / Attitude New Media

PRODUCT DESIGN3d Modelling / School Project