City Branding Testing

I've been assigned to test the secondary language of the city branding of The Hague. I was also involved in the development of branding (for more of that see here) so I treated as a designer from an organization who will be using the branding for the first time. I made up an art festival as an example and created some mockups to see if all the rules and grids worked with different layouts.

th_art_fest_booklet
th_art_fest_badge
th_are_fest_postcard
th_are_fest_coffee_cup
th_are_fest_banner

PROJECTS

BRANDING TESTINGGraphic Design / Freelance

ANIMALSIllustration / Personal Project

THE HAGUE & PARTNERS BRANDINGGraphic Design / Happy Folk

DOGS & SEASONSIllustration / Personal Project

PLANT SERIESIllustration / Personal Project

HAPPY FOLK ILLUSTRATION STYLEIllustration / Happy Folk

ARNHEM SAMEN EVENTIllustration + Graphic Design / Happy Folk

PORTRAIT ILLUSTRATIONSIllustration / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Happy Folk

SPECIESISMIllustration / Personal Project

75 YEARS OF FREEDOM CONCEPT 2020Graphic Design / Happy Folk

WEDDING ILLUSTRATIONSIllustration / Freelance

THE HAGUE AWARDS 2018Illustration + Graphic Design / Happy Folk

FOR JULIAN A. LEUIllustration / Happy Folk

EDITORIAL ILLUSTRATIONIllustration / Personal Project

PATTERNS OF THE HAGUEGraphic design / Happy Folk

THCB CHRISTMAS INVITATIONIllustration / Happy Folk

THCB SELECTED WORKSIllustration + Graphic Design / Happy Folk

MEDLINE ANIMATIONIllustration / Happy Folk

FACES + MONSTERSIllustration / Personal Project

MIXIllustration / Personal Project

GIRLS, GIRLS, GIRLSIllustration / Personal Project

MUDROP INSTRUCTION FOR USEIllustration / Happy Folk

NESSA OLIVE BRANDINGGraphic Design / Personal Project

CONGRESS BY DESIGN REBRANDINGGraphic Design / Happy Folk

THE HAGUE AWARDSGraphic Design / Happy Folk

HAPPY FOLKIllustration + Graphic Design / Happy Folk

CINEMAGRAPHSGraphic Design / Personal Project

EMAIL DESIGNSGraphic Design / Inbound

JAMESON WHISKEY BOOKLETGraphic Design / Attitude New Media

PRODUCT DESIGN3d Modelling / School Project